Atlanta Models & Talent

Atlanta Models & Talent holds the distinction of being the first and most historic talent agency in Atlanta, originally founded in 1959 and having continuously served the Southeast entertainment market for over six decades. The agency was purchased by current owner Sarah Carpenter in 2011, who has revitalized and modernized the operations while honoring the legacy and relationships built over more than half a century. As Atlanta's entertainment industry has exploded into one of the top three production markets in the United States, AMT has been uniquely positioned to leverage its historic relationships and institutional knowledge to serve both the traditional commercial and corporate markets and the burgeoning film and television sector that Georgia's tax incentives have attracted. The agency operates as a full-service representation firm covering television, film, commercial, industrial, print, and voiceover productions, with a TV and film department that operates around the clock to place actors on the many productions shooting throughout the state. AMT's six-decade legacy makes it a foundational institution of the Atlanta entertainment industry, with a depth of market knowledge and relationship history that no newer agency can replicate.

The transformation of Atlanta into a production powerhouse generating more projects than both Los Angeles and New York City in many categories has created extraordinary demand for the local talent that agencies like AMT represent. The agency's TV and film department has expanded significantly to serve this demand, operating with the urgency and responsiveness that the fast-paced production schedule in Georgia requires. AMT's client base spans the full range of entertainment and advertising production in the Southeast, from the major studio films and streaming series that dominate the production landscape to national and regional commercial campaigns, corporate and industrial video productions, print work for advertising and editorial clients, and voiceover recordings for broadcast and digital media. The agency's historic relationships with advertising agencies, corporate clients, and production companies that have worked in the Georgia market for decades provide a foundation of repeat business and trusted partnerships that newer agencies have not had time to develop. Sarah Carpenter's leadership has brought fresh energy and modern business practices to the agency while preserving the core relationships and reputation that define AMT's value in the market.

Interested talent can submit through the AMT agency website at amtagency.com with headshots, portfolios, or snapshots depending on the division they are pursuing. Actors should include a professional resume and demo reel showcasing their on-camera abilities, while models may submit snapshots or portfolio images that demonstrate their look and versatility. The agency is open to both experienced talent with established credits and promising newcomers who demonstrate strong potential, making it one of the more accessible premier agencies in the Atlanta market. AMT represents talent across all ages, ethnicities, and types, creating a comprehensive roster that can serve the diverse casting needs of the productions shooting in Georgia. The submission process is straightforward, and the agency reviews materials on an ongoing basis to identify talent who complement the current roster and align with the types of performers most frequently requested by production clients.

Working with Atlanta Models & Talent provides actors access to the full range of production opportunities available in the booming Georgia market, with the agency's around-the-clock TV and film department ensuring that no casting opportunity is missed due to timing constraints. The agency submits represented talent for feature films, television series, commercial campaigns, corporate and industrial productions, print work, voiceover recordings, and live event engagements, providing comprehensive coverage of the booking categories available in the Southeast. AMT's experienced agents handle all business aspects of representation including submissions, scheduling, contract negotiation, and booking logistics, with the responsiveness and efficiency that Georgia's high-volume production market demands. The agency's historic relationships with both local casting directors and the Los Angeles and New York casting offices that frequently cast Georgia productions ensure that represented talent are considered for the widest possible range of opportunities. The combination of commercial and theatrical representation means actors can maintain consistent booking activity through commercial work while pursuing the film and television roles that advance their career trajectory.

AMT's roster is one of the most diverse and comprehensive in the Atlanta market, spanning actors, models, voiceover artists, and specialty talent across all ages, ethnicities, and types. The roster reflects the agency's six-decade commitment to serving the full range of casting needs in the Southeast market, from classic commercial types to character actors to fashion models to voiceover specialists. Both experienced professionals with substantial credits and developing talent building their resumes find places on the roster, with the agency providing opportunities for career growth at every stage. Both SAG-AFTRA members and non-union performers are represented, reflecting the mixed production landscape in Georgia where major studio productions operate alongside independent and non-union work. The actors who succeed through AMT tend to be those who treat the agency relationship as a partnership, staying responsive to audition opportunities, keeping materials current, and maintaining the professional standards that the agency's production clients expect.

Atlanta Models & Talent operates on the standard commission-only model, with no fees for signing, maintaining roster placement, or any other upfront or ongoing costs to represented talent. Commission rates follow industry-standard percentages, typically 10 to 20 percent depending on the type of work and applicable agreements. The commission-only structure ensures that the agency's financial success is directly tied to the success of its talent, creating properly aligned incentives. The agency maintains transparent business practices consistent with the ethical standards it has upheld over more than six decades of operation. For actors in the Atlanta market, where the volume and quality of available work continues to grow annually, the standard commission rates represent excellent value for access to one of the most historically connected agencies in the Southeast.

Atlanta Models & Talent is an excellent choice for actors and models in Atlanta who want representation from the market's most historically established agency, with six decades of relationships and market knowledge backing every submission. The agency is particularly well-suited for versatile performers who can work across multiple categories — acting, modeling, print, voiceover — and who want to maximize their earning potential through comprehensive representation. The accessibility of the submission process makes AMT a strong option for actors at various career stages, including those who may not yet have the credentials to attract the most exclusive boutique agencies. If your skills span both the acting and modeling worlds, AMT's full-service approach allows you to monetize all of your capabilities through a single agency relationship. The continued boom in Georgia production means that actors represented by one of Atlanta's most established agencies are well-positioned for the increasing opportunities ahead.

Take advantage of AMT's comprehensive coverage by developing capabilities across multiple booking categories — acting, print, voiceover, and live events — to maximize the range of opportunities your agents can pursue on your behalf. Keep your profile materials on the agency website current at all times, as the around-the-clock TV and film department relies on accurate, updated information to match talent with the rapid casting requests that characterize the Atlanta market. Invest in both theatrical and commercial headshot looks, as AMT's diverse client base includes production companies seeking dramatic actors alongside advertising clients seeking approachable commercial types. Be exceptionally responsive to audition notifications and booking requests, as the fast-paced Georgia market rewards talent who can confirm availability and submit tapes quickly. Build relationships within the broader Atlanta entertainment community through industry events, workshops, and networking opportunities, as these connections complement your agency representation and can lead to direct opportunities from production teams who have worked with you previously.