Entertainment 360
Major talent and literary management company with integrated film and television production capabilities
Overview
Entertainment 360, formerly known as Management 360, is one of the most established and respected management companies in Hollywood, with a history spanning over two decades. The company was founded as Management 360 and built its reputation by representing talented writers, actors, directors, and producers while simultaneously developing a robust production arm. The rebrand to Entertainment 360 reflected the company's evolution and expanding scope across all entertainment verticals. Throughout its history, the company has been known for its ability to package talent with material, creating opportunities for clients both in front of and behind the camera. Entertainment 360's growth trajectory took it from boutique management firm to one of the largest independent management companies in the industry. The company's Beverly Hills location at 9111 Wilshire Boulevard positions it at the heart of Hollywood's business district.
Today, Entertainment 360 operates as a major talent and literary management company with significant film and television production capabilities. The company represents actors, writers, directors, and producers across all major studios, networks, and streaming platforms. Entertainment 360's market position is among the top tier of management companies, competing with the largest firms in the industry for high-level talent. The company's production arm has been responsible for developing and producing numerous successful film and television projects, giving clients pathways to create their own content. Entertainment 360 maintains extensive relationships with buyers throughout the industry and has the infrastructure to support clients across all career stages from emerging talent to established stars. The company's size and resources allow it to compete for major deals while still providing the personalized attention associated with independent management.
How It Works
Entertainment 360 evaluates potential clients based on talent, professional credits, career trajectory, and market positioning. Industry referrals from entertainment attorneys, existing clients, producers, or casting directors are the most effective pathways to consideration. The company scouts talent at major film festivals including Sundance, Toronto, SXSW, and Tribeca, as well as through theater productions and industry showcases. For writers, having strong writing samples, spec scripts, or produced credits significantly increases the likelihood of representation. For actors, having meaningful film or television credits, training from respected programs, and professional materials demonstrates readiness for management. Entertainment 360 looks for talent that is ready to work at a professional level and has the foundation to build a sustainable career. The company values professionalism, work ethic, and collaborative spirit in potential clients.
Entertainment 360 provides comprehensive career management services including strategic career planning, project selection guidance, complex deal negotiation, brand development, production company support, and coordination with agents, publicists, and attorneys. The company's managers maintain active relationships with studio executives, network presidents, streaming platform decision-makers, producers, and casting directors throughout the industry. Entertainment 360's production arm allows the company to develop projects for its clients and package talent with material, creating opportunities that might not exist through traditional representation alone. The company coordinates closely with clients' theatrical agents to ensure all representation is aligned and working toward common goals. Entertainment 360's size means it has specialized managers focusing on different career stages and entertainment verticals, allowing clients to receive expert guidance specific to their needs. The company's infrastructure supports both established clients managing complex careers and emerging clients building their foundations.
Who Uses It
Entertainment 360 represents talent across a broad range of career levels, from emerging actors and writers with momentum to established stars and showrunners with substantial credits and industry clout. The company's actor roster includes series regulars on major network and streaming shows, supporting and leading actors in studio films, and character actors with consistent working careers. SAG-AFTRA membership is expected for working actor clients. The company's writer clients range from staffed television writers to showrunners running major series, as well as screenwriters selling specs and working on studio assignments. Entertainment 360's director and producer clients work across features, television, and streaming content. The company's success stories include clients who have created hit television series, starred in major films, won industry awards, and built sustainable careers across multiple decades.
Pricing & Plans
Entertainment 360 operates on standard management commission structures, typically charging 10-15% of client earnings depending on services provided and career stage. There are no upfront fees or costs associated with representation. The company is transparent about its fee structure and business practices during the signing process. Commission is earned on booked, compensated work that the manager was involved in securing or negotiating. Entertainment 360 works collaboratively with agents, attorneys, and publicists, understanding the importance of keeping total representation costs within industry norms. For talent at the appropriate career stage with professional credits and clear career goals, Entertainment 360 offers significant value through strategic guidance, industry access, production opportunities, and dedicated career development. The company's longevity, track record, and size demonstrate its effectiveness at building and maintaining careers.
Pros & Cons
What's Great
Entertainment 360 excels at providing the resources and relationships of a major management company while maintaining a culture of personalized service and career development. The company's production arm creates unique opportunities for clients to develop and star in their own projects. Entertainment 360's decades of industry relationships give clients access to decision-makers at all major entertainment companies. The company's size allows it to negotiate complex, high-value deals while still providing strategic career guidance. Entertainment 360's multi-departmental structure means clients benefit from expertise across acting, writing, directing, and producing. The company's track record of building long-term careers demonstrates its commitment to sustainable career development rather than short-term opportunism.
What Could Be Better
Entertainment 360's primary limitations include the challenges inherent in any large management company, where roster size can sometimes affect the level of personalized attention individual clients receive. The company may not provide the same intimate, boutique experience as smaller management firms. For talent at very early career stages, smaller companies focused specifically on talent development might provide more appropriate guidance. The company's size means that internal competition for opportunities and manager attention is a reality. Entertainment 360's focus on career-building means it may not be the right fit for talent seeking quick fixes or short-term opportunities without strategic foundation.
Our Recommendation
Entertainment 360 is ideal for actors, writers, directors, and producers who are ready for professional management representation and have the credits and career foundation to support that relationship. The company is well-suited for talent who value both the resources of a major management firm and the career development focus of independent management. Professionals with series regular credits, supporting roles in studio films, staffed writing positions, or comparable achievements will find Entertainment 360's services most valuable. The company works effectively for talent interested in developing their own projects through the production arm. Entertainment 360 is less appropriate for talent at the very beginning of their careers with minimal professional credits. If you prefer the most intimate, boutique management experience with a single manager handling every aspect of your career, smaller firms may be better suited. Talent focused exclusively on very niche markets without broader industry ambitions may find larger management companies less relevant.
Pro Tips
To get noticed by Entertainment 360, build a foundation of professional credits, training, and materials that demonstrate your talent and career potential. A referral from an entertainment attorney, manager, producer, or casting director connected to the company is the most effective approach. For actors, book meaningful roles in film and television that demonstrate your abilities and marketability. For writers, create strong spec scripts or web series that showcase your voice and storytelling skills. Demonstrate professionalism, strategic thinking about your career, and an understanding of the business of entertainment. Present polished materials including headshots, reels, writing samples, or director's reels that represent your best work. Entertainment 360 can serve as a long-term management partner that supports career growth through strategic guidance, industry relationships, and production opportunities. The ideal time to approach is when you have meaningful credits, clear career goals, and are ready for the level of strategic career development that professional management provides.