Killian's Workshop
An LA studio specializing in commercial and on-camera audition technique
Overview
Killian's Workshop is one of the most established and respected commercial acting training centers in Los Angeles, with a legacy spanning decades of helping actors develop the specific skills needed to succeed in the commercial audition and performance landscape. The studio was founded to fill a critical gap in the LA training market — while hundreds of studios teach dramatic and comedic acting technique, very few provide focused, expert-level training in the distinct art of commercial performance, which has its own technical demands, aesthetic conventions, and casting dynamics that differ significantly from theatrical, film, and television acting. Over its years of operation, Killian's has trained thousands of working commercial actors and built a reputation as the essential training destination for performers who want to build or strengthen the commercial component of their careers. The studio's focus reflects the practical reality that commercial work is one of the most reliable and lucrative income streams available to actors, providing financial stability between larger theatrical bookings and creating relationships with brands, agencies, and production companies that can sustain a career over decades. The training has evolved continuously to keep pace with the rapidly changing commercial landscape, from traditional broadcast commercials through digital advertising, social media content, and branded entertainment.
The training at Killian's Workshop covers the full spectrum of commercial performance skills, including commercial audition technique, on-camera performance for various commercial styles, improvisation for commercial settings, hosting and spokesperson technique, industrial and corporate narration, and the specific adjustments required for different product categories and advertising approaches. The curriculum addresses the distinct performance demands of different commercial formats — from high-energy retail spots that require broad, physical performances to understated lifestyle commercials that demand subtle naturalism to testimonial-style ads that call for genuine warmth and relatability. Classes teach actors how to work with products naturally on camera, how to deliver dialogue with the conversational authenticity that modern commercials demand while still hitting the technical marks that production requires, and how to adjust their performance for the specific energy and style that different brands and directors expect. The improvisation training is particularly valuable, as an increasing percentage of commercial auditions ask actors to improvise within scripted scenarios, requiring the ability to generate authentic, on-brand content spontaneously. The studio keeps its curriculum current with industry trends, incorporating training in self-tape audition technique for commercial casting, social media content performance, and the naturalistic acting style that has largely replaced the broad, presentational approach that once dominated commercial advertising.
How It Works
Enrollment at Killian's Workshop is straightforward and accessible, with classes available for actors at all experience levels from complete commercial beginners to seasoned professionals looking to refresh their skills or prepare for specific casting opportunities. The studio offers a variety of class formats, including ongoing workshops that meet regularly, intensive courses focused on specific commercial skills, and specialized sessions targeting particular commercial categories or audition formats. No formal audition or interview is required to enroll, making the studio accessible to actors who are curious about commercial work or want to explore whether the commercial market is a viable income stream for their careers. The accessible enrollment approach reflects the studio's philosophy that commercial performance skills can be developed by any actor willing to learn the specific techniques, and that commercial work should be accessible to performers at all experience levels. Classes are offered at multiple times throughout the week, including evening and weekend options, to accommodate actors who are balancing commercial training with other professional and training commitments.
The training experience at Killian's Workshop is intensely practical and directly focused on the skills actors need to book commercial work in the competitive LA market. Classes involve simulated commercial auditions with professional-quality recording and playback, product handling exercises that develop the natural on-camera relationship with products that commercial casting demands, improvisation scenarios that recreate the increasingly common improv-based commercial audition format, and detailed analysis of what makes commercial performances effective from the perspective of casting directors, ad agencies, and clients. The instructors bring real-world commercial industry experience to the teaching, providing insight into the business dynamics that influence casting decisions — understanding what the agency client wants, how commercial directors communicate, and what makes certain actors consistently bookable in the commercial space. The atmosphere is professional but encouraging, with instructors providing the kind of direct, specific feedback that helps actors understand exactly what adjustments will improve their commercial audition performance. The on-camera format ensures that actors see exactly how they appear on screen, allowing them to identify and address the subtle performance habits that can make the difference between booking and not in commercial casting.
Who Uses It
Killian's Workshop attracts a diverse range of LA actors who recognize the practical and financial value of developing strong commercial performance skills. The student body includes actors who want to build commercial careers as their primary income stream, dramatic and comedic performers who want to add commercial work as a supplementary revenue source, models and on-camera personalities transitioning into commercial acting, and experienced commercial actors who want to stay current with evolving industry trends and casting formats. The studio is popular among actors who appreciate the financial pragmatism of commercial work — a single national commercial booking can provide residual income that sustains an actor for months while they pursue theatrical projects. The practical, career-focused atmosphere attracts students who are serious about making a living as performers and who understand that commercial skills are an essential component of a financially sustainable acting career in Los Angeles.
Pricing & Plans
Class fees at Killian's Workshop are deliberately reasonable by LA standards, with class series typically ranging from approximately $300 to $800 depending on the format, duration, and specialization. The accessible pricing reflects the studio's commitment to making commercial training available to actors at all budget levels and recognizes that many actors pursuing commercial work are simultaneously managing the financial challenges of building careers in a competitive market. The studio offers various pricing structures across its different class formats, with ongoing workshops providing the most cost-effective option for sustained training and intensive courses offering concentrated skill development at specific price points. The value proposition is particularly strong given that commercial bookings — especially national network spots — can generate income that far exceeds the cost of training within a single booking cycle. For actors who are new to commercial work, the moderate investment provides an affordable way to explore whether the commercial market is a viable and appealing career path.
Pros & Cons
What's Great
Killian's Workshop fills a crucial niche in the LA training landscape by providing expert-level training in commercial performance skills that virtually no other studio addresses with comparable depth and specialization. The practical, immediately applicable curriculum means that actors can begin applying what they learn in class to real commercial auditions almost immediately, producing a faster return on training investment than most other forms of acting education. The studio's decades-long track record of producing working commercial actors provides both credibility and practical evidence that the training translates directly into professional bookings. The reasonable pricing makes quality commercial training accessible to actors at all financial levels, removing barriers that might prevent talented performers from developing this lucrative skill set. The comprehensive coverage of multiple commercial formats, styles, and categories prepares actors for the full range of commercial casting opportunities rather than limiting them to a single type of commercial work.
What Could Be Better
The commercial-specific focus means the studio does not address dramatic or comedic acting technique, character development, or the broader craft foundations that actors need for theatrical, film, and television careers — performers who only train in commercial technique may find themselves limited to a single performance category. Commercial acting, while financially rewarding, carries less artistic prestige than theatrical work, and some actors find that heavy commercial training and booking creates typecasting associations that can make it more difficult to be taken seriously for dramatic roles. The accessible enrollment and reasonable pricing, while making the studio approachable, may result in larger class sizes and less individualized attention than more selective, premium-priced studios provide. The rapidly evolving commercial landscape means that some techniques and conventions taught today may become outdated as advertising trends shift, requiring actors to continuously update their skills. The LA-specific focus means the training is most directly applicable to the commercial casting ecosystem in Los Angeles, and actors working in other markets may find some of the market-specific advice less relevant.
Our Recommendation
Killian's Workshop is the essential choice for LA actors who want to develop or strengthen their commercial performance skills and build a reliable income stream through commercial bookings. The studio is particularly valuable for actors who are new to commercial work and want to learn the specific technical demands of the format, performers who are auditioning for commercials but not booking at the rate they want, and working actors who recognize that commercial skills complement their theatrical careers while providing financial stability. If your primary goal is dramatic acting development, invest in a comprehensive acting studio for that purpose and add commercial training as a supplementary skill. If you are pursuing commercial work exclusively and have no interest in theatrical performance, the studio provides everything you need to build a focused commercial career.
Pro Tips
Develop a daily practice of working on camera with products — pick up household items and practice relating to them naturally while speaking, developing the ease and authenticity with product handling that commercial casting directors look for. Study current commercials across multiple platforms with an analytical eye, noting the performance styles, energy levels, and technical approaches that characterize successful spots in different product categories. Master the self-tape format for commercial auditions, as an increasing percentage of commercial casting occurs through self-tape submissions and the quality of your home setup and self-tape technique directly impacts your booking rate. Build your improvisation skills through regular practice and classes, as the ability to generate authentic, on-brand content spontaneously has become essential for modern commercial auditions. Maintain your commercial skills through consistent training even when you are focused on theatrical projects — commercial timing and technique are perishable skills that need regular exercise to remain sharp.