Theo & Juliet Photography

Theo and Juliet are a husband-and-wife photography team who have been one of the most recognized headshot duos in Los Angeles since establishing their business in 1992, bringing over 33 years of combined experience to every session. Theo Fridlizius, originally from Stockholm, Sweden, and Juliet, from New York City, met 27 years ago in Paris and moved to Los Angeles four years later, where they worked for Ford Models and Elite Model Management before launching their own photography practice. This fashion and modeling industry background gives them an unusually sophisticated understanding of lighting, composition, wardrobe, and the visual language of professional image-making that translates directly into headshot work of exceptional quality. Operating from their studio at 318 Culver Boulevard in Playa Del Rey, the team has photographed Oscar, Emmy, and Tony Award winners alongside series regulars, day players, and emerging talent, building a client roster that spans the full spectrum of the entertainment industry. With over 242 reviews on Yelp and a 5-star rating on Birdeye, their consistently positive client reception reflects the reliability and quality of the session experience and final images.

In 2025, Theo and Juliet Photography continues to distinguish itself in the crowded LA headshot market through the unique dynamic of a two-photographer team — a format that provides actors with dual creative perspectives, more varied direction, and a collaborative energy that single-photographer sessions cannot replicate. The team's fashion industry training is evident in every aspect of their work, from the sophisticated lighting setups that flatter bone structure and skin tone to the wardrobe styling guidance informed by decades of work with fashion models and agencies. Their images strike a balance between editorial polish and authentic personality, producing headshots that look professionally refined without sacrificing the genuine human quality that casting directors respond to. The Playa Del Rey studio provides a creative, beachside environment that feels distinctly different from the typical Valley or Hollywood studio spaces, contributing to the relaxed, inspired atmosphere that characterizes their sessions. The team also offers wardrobe shopping services for actors who want professional guidance on building a headshot-ready wardrobe, leveraging their fashion industry expertise to help clients look their absolute best.

Booking a session with Theo and Juliet involves contacting the studio at (310) 973-7315 or through theoandjuliet.com to discuss session options and scheduling. The team offers multiple service tiers, including standard headshot sessions and premium packages that incorporate their wardrobe shopping services (priced from $685 to $1,385), which include personalized wardrobe consultation and shopping for pieces that photograph optimally and support the actor's casting goals. Corporate and group packages are available for production companies, agencies, and organizations. Pre-session consultations cover the actor's casting type, career goals, representation, and wardrobe, with both Theo and Juliet providing guidance based on their combined expertise. The dual-photographer format means actors receive attention and direction from two experienced professionals throughout the session, with one photographing while the other coaches, adjusts styling, and provides alternative creative perspectives — a level of hands-on collaboration that single-photographer sessions cannot match.

The Theo and Juliet session experience is defined by the dynamic energy of working with two creative professionals simultaneously. While one photographer captures images, the other provides direction, adjusts wardrobe and styling, and offers an alternative creative perspective, creating a rhythm and energy that keeps the session feeling vibrant and productive. The fashion industry background that both photographers share means their direction goes beyond expression coaching to include precise guidance on posture, body angle, hand placement, and the subtle physical adjustments that distinguish professional-quality portraiture from amateur photography. Their lighting expertise, developed through years of fashion and model photography, produces images with a dimensional quality and skin-flattering warmth that many headshot photographers struggle to achieve. The team's collaborative dynamic puts actors at ease — the conversational back-and-forth between Theo and Juliet creates a social atmosphere that feels more like spending time with creative friends than sitting for a formal photograph. Multiple look changes are standard, and the team's wardrobe guidance ensures that each look is optimized for both photographic quality and casting effectiveness.

Theo and Juliet's client base includes Oscar, Emmy, and Tony Award-winning performers, series regulars on major network and streaming shows, and emerging talent building their portfolios — a range that demonstrates the team's ability to work effectively with actors at every career level and comfort level in front of the camera. Their fashion industry connections and styling expertise attract actors who understand that headshot photography is not just about facial expression but about the total visual presentation — wardrobe, grooming, posture, and the overall image that casting directors perceive in the first fraction of a second of viewing. The Playa Del Rey studio location draws clients from across greater Los Angeles, and the beachside setting provides a different energy from the typical Valley or Hollywood studio environments. The 242-plus Yelp reviews provide extensive social proof of client satisfaction across hundreds of sessions over decades of operation.

Theo and Juliet's session pricing requires contacting the studio directly. Their premium wardrobe shopping services range from $685 to $1,385, which includes personalized wardrobe consultation and shopping for headshot-optimized clothing. Corporate and group rates range from $1,985 to $9,985 for full-day shoots. Based on their market positioning as a premium, dual-photographer team with fashion industry credentials and 33-plus years of experience, their standard headshot sessions are positioned in the upper tier of the LA market. The wardrobe shopping service, while an additional investment, can significantly improve headshot results by ensuring that clothing choices support rather than undermine the actor's visual presentation — many actors underestimate the impact of wardrobe on headshot effectiveness. For actors who want the complete Theo and Juliet experience — wardrobe consultation, shopping, and the dual-photographer headshot session — the combined investment represents a comprehensive image package that addresses every visual element of professional presentation.

Theo and Juliet are the ideal choice for actors who want a premium headshot experience with fashion-industry-level styling, dual-photographer creative energy, and the assurance of working with a team that has served Oscar and Emmy winners for over 33 years. If you thrive in collaborative, high-energy environments and want a session that feels like a creative partnership rather than a formal photo appointment, the dual-photographer dynamic delivers an experience no single photographer can replicate. If you struggle with wardrobe selection and want expert guidance on building a headshot-ready look, their wardrobe shopping service addresses this need with genuine fashion industry expertise. If you are on a tight budget, other photographers on this list offer excellent results at more accessible price points. If you prefer a quiet, intimate session with minimal direction, a single-photographer option may better suit your temperament. For actors who view their headshot investment as a critical component of their professional brand and are willing to invest at a premium level, Theo and Juliet deliver at the highest standard in the market.

Contact the studio at (310) 973-7315 to discuss pricing, packages, and whether the wardrobe shopping service is right for your needs — the phone consultation gives you a sense of the team's energy and communication style. Consider the wardrobe shopping service if you are uncertain about your clothing choices or if previous headshot sessions have been undermined by wardrobe that did not photograph well — the investment in proper headshot wardrobe pays dividends across every future session with any photographer. Plan your commute to Playa Del Rey carefully, particularly if you are coming from the Valley or east side — arriving relaxed and unhurried rather than stressed from traffic will significantly improve your session results. Bring additional wardrobe options beyond what you discussed in the consultation, as the team's fashion eye may identify combinations or pieces that work better on the day than what was planned. Lean into the collaborative energy of working with two photographers rather than trying to manage the interaction — Theo and Juliet's dynamic is designed to produce results, and trusting their process will lead to better images than trying to direct the session yourself.