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TodayTix

Theater ticket app offering discount lottery and rush programs for live performances in major cities worldwide

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Overview

TodayTix is a mobile-first theater ticket platform that has transformed how audiences discover and purchase tickets to live performances, offering convenient access to discount tickets, digital lottery programs, and rush offerings across major theater markets including New York City, London, Los Angeles, Chicago, Washington DC, San Francisco, and Australian cities. Founded with the mission of making theater more accessible to younger and more diverse audiences, TodayTix has become one of the most popular theater ticketing apps in the world, serving millions of users who use the platform to find last-minute and discounted tickets to Broadway, West End, Off-Broadway, and regional productions. The platform's intuitive mobile interface and curated discovery features have attracted a generation of theatergoers who prefer the convenience of app-based purchasing over traditional box office transactions. TodayTix has partnered with hundreds of producing organizations to offer exclusive deals, lottery entries, and rush tickets that make premium theater experiences financially accessible.

The digital lottery feature is one of TodayTix's most distinctive offerings, allowing users to enter for the chance to win deeply discounted tickets to popular productions that would otherwise be sold out or prohibitively expensive. Lottery programs are managed directly through the app, eliminating the need for in-person lottery entries that traditionally required hours of waiting outside theaters. Users can enter multiple lotteries simultaneously with a few taps, and winners are notified through the app with a limited-time window to claim their tickets. The rush ticket feature offers first-come, first-served discounted tickets released at specific times, creating an exciting opportunity for flexible theatergoers to access premium productions at a fraction of face value. These programs have made it possible for actors, students, and budget-conscious theater lovers to see productions they could not otherwise afford.

How It Works

For actors specifically, TodayTix provides an affordable pathway to the essential professional habit of seeing current productions regularly. Staying current with what is being produced, how directors are approaching material, and which performers are doing notable work is critical for career development, audition preparation, and artistic growth, but the cost of full-price theater tickets can be prohibitive for performers who often earn irregular incomes. TodayTix's discount offerings, lotteries, and rush programs dramatically reduce this financial barrier, making it feasible for working actors to see multiple productions per month without straining their budgets. Seeing productions directed by directors you hope to work with, featuring performers in your casting category, or produced by theaters where you are auditioning gives you invaluable context that can inform your audition choices and career strategy.

TodayTix's Ticket Protection feature provides peace of mind for theatergoers by offering refund or exchange options for eligible purchases, addressing one of the traditional risks of advance ticket buying where unexpected schedule changes, illness, or conflicts could result in lost ticket value. This feature is particularly valuable for actors whose schedules can change unpredictably due to audition callbacks, bookings, or last-minute work opportunities that conflict with planned theater attendance. The platform also offers a TodayTix Rewards program that provides members with additional savings, including an extra ten percent off ticket purchases, exclusive access to special promotions, and early notification of new deals and lottery openings. The rewards program creates cumulative value for regular users who attend theater frequently, making each subsequent purchase more affordable than the last.

Who Uses It

The geographic reach of TodayTix across multiple major markets makes it uniquely valuable for actors who work or audition in more than one city, as a single app provides access to theater deals in New York, Los Angeles, London, Chicago, Washington DC, San Francisco, and Australian cities. This multi-market coverage is unusual among theater ticketing platforms, most of which focus exclusively on a single market. For actors relocating between cities or traveling for auditions, TodayTix provides immediate access to the local theater scene without needing to learn new ticketing platforms or establish relationships with local box offices. The platform's curation of available shows also serves a discovery function, introducing users to productions they might not have sought out independently and broadening their exposure to the full range of theatrical offerings in each market.

Pricing & Plans

TodayTix is free to download and use, with no subscription fee or membership requirement to access the platform's listings, lottery entries, or ticket purchasing features. Ticket prices vary by production and availability, but the platform's core value proposition is offering tickets at discounted prices compared to standard box office rates, with particularly deep discounts available through lottery and rush programs where tickets can be as low as twenty to forty dollars for premium Broadway productions that normally cost well over one hundred dollars. The TodayTix Rewards program offers an additional ten percent off purchases for members, further reducing costs for regular users. Service fees are applied to ticket purchases, consistent with industry standard practices for online ticket vendors, and the total cost including fees is displayed before purchase confirmation. The Ticket Protection feature is available as an optional add-on for eligible purchases at a modest additional cost. Compared to other discount ticket options like TKTS booths, which require in-person visits and waiting in line, TodayTix offers the convenience of mobile purchasing with comparable or better discount levels for many productions.

Pros & Cons

What's Great

TodayTix's greatest strengths are its mobile-first design that makes theater ticket purchasing effortless, its lottery and rush programs that provide access to deeply discounted tickets for popular productions, and its multi-market coverage that serves theatergoers across several major cities worldwide. The platform has genuinely democratized access to theater by removing barriers of cost, convenience, and information that traditionally limited theater attendance among younger and less affluent audiences. The curated presentation of available shows makes discovery intuitive and appealing, and the lottery feature adds an element of excitement that has engaged audiences who might not otherwise seek out theater experiences. The Ticket Protection feature addresses a genuine consumer concern about the inflexibility of traditional theater ticket purchases. The Rewards program creates meaningful cumulative savings for regular users. The app's clean, modern interface sets a standard for user experience that other arts ticketing platforms have struggled to match.

What Could Be Better

TodayTix's inventory is limited to productions that have partnered with the platform, meaning that not every show in a given market is available through the app, and some popular productions may not offer TodayTix discounts or lottery programs. The lottery and rush programs, while exciting, are inherently uncertain, and users should not rely on winning lottery tickets as a primary strategy for seeing specific productions within a particular timeframe. Service fees added to ticket purchases can reduce the effective discount, and the total cost after fees should be compared to other discount options to ensure TodayTix is genuinely offering the best available price. The platform's focus on discounted tickets means that premium seating is not always available, and users seeking specific seat locations may need to purchase through traditional box office channels. The availability of deals fluctuates significantly based on production popularity, time of year, and market conditions, meaning the selection of discounted options may be limited during peak theater seasons. Some users have reported occasional technical issues with the app during high-demand lottery releases, though the platform has generally improved its technical infrastructure over time.

Our Recommendation

TodayTix is recommended for every actor who wants to maintain the professional habit of regularly seeing live theater without the financial burden of full-price ticket purchases, making it an essential tool for career development through ongoing exposure to current productions. The lottery and rush features are particularly valuable for actors on limited budgets who want to see high-profile productions, and the multi-market coverage serves actors who work across cities. Pair TodayTix with TKTS and direct box office rush programs to maximize your options for affordable theater attendance, as different channels may offer better deals for different productions on any given day. The app is especially useful during pilot season and other high-activity periods when actors have limited free time and need to make spontaneous theater-going decisions based on what is available that evening. Regular theater attendance is one of the most effective ways to develop your craft, expand your artistic vocabulary, and stay current with the industry, and TodayTix makes this essential practice financially sustainable.

Pro Tips

Download the TodayTix app and create an account immediately, then enable notifications for lottery openings and rush releases in your primary market so you never miss an opportunity for deeply discounted tickets. Enter lotteries regularly and for multiple shows simultaneously, as the odds of winning improve with consistent participation and you may discover productions you would not have chosen otherwise. Sign up for TodayTix Rewards to access the additional ten percent discount and exclusive promotions that compound savings over time for regular users. Check the app frequently for newly added productions and time-limited deals, as the best discounts often appear with short notice and sell out quickly. Use TodayTix as part of a broader affordable theater strategy that includes TKTS, box office rush programs, student discounts, and industry comps to maximize the number of productions you can see within your budget. When you win a lottery or find a great rush deal, invite fellow actors to join you, as shared theater experiences build professional relationships while providing the artistic nourishment that sustains creative careers.

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Quick Facts

PricingFree app / Ticket prices vary
Best ForActors and theater lovers seeking affordable access to live performances through lottery, rush, and discount ticket programs