Arcieri & Associates

Arcieri & Associates was established to serve the growing demand for specialized representation in the voiceover, commercial, and documentary sectors of the entertainment industry. The agency was founded by professionals who recognized that actors working primarily in these areas needed representation with deep expertise and focused relationships within the commercial, voiceover, and documentary production communities. From its inception, Arcieri & Associates positioned itself as a specialist agency rather than a generalist firm, concentrating their resources and relationships on the specific markets where they could provide maximum value. The agency built its reputation through consistent quality submissions, professional conduct, and deep understanding of the technical and performance requirements of voiceover, commercial, and documentary work. Over the years, Arcieri & Associates developed relationships with advertising agencies, documentary producers, audio publishers, and network promo departments that rely on the agency for talent across a wide range of voice and on-camera commercial projects.

Today, Arcieri & Associates operates from their New York offices at 6 East 39th Street, specializing in representation for TV and radio commercials, voiceover work, documentaries, network promos, theatrical trailers, industrials, audiobooks, animation, and new media projects. The agency represents both celebrity talent and non-celebrity professional performers, understanding that different projects require different levels of name recognition and that exceptional voiceover and commercial performers can build sustainable careers without theatrical celebrity status. Their market position is defined by their specialized expertise in commercial and voiceover work, their strong relationships with advertising agencies and commercial production companies, and their global reach for projects that extend beyond domestic markets. The agency's focus allows them to develop deeper expertise and stronger relationships within their specialties than generalist agencies that spread their attention across all areas of entertainment. Arcieri & Associates works with clients on projects that reach audiences worldwide, from national commercial campaigns to internationally distributed documentaries and global new media content.

Getting signed with Arcieri & Associates requires demonstrated ability in voiceover, commercial performance, or documentary work, along with professional-quality demo materials that showcase your range and marketability. The agency evaluates prospective clients based on their vocal quality, commercial appeal, range of character voices, technical proficiency, and professional presentation. For voiceover candidates, having professional demo reels is essential, as the agency needs to hear what you can do before considering representation. Commercial performers should have experience with on-camera commercial work and understand the specific performance style that commercial advertising requires. The submission process typically involves sending demo materials through the agency's submission channels, along with your resume and representation history. The agency looks for talent who can deliver consistently professional performances, take direction well, and understand the commercial and documentary markets where timing, authenticity, and versatility are critical. Actors with existing commercial or voiceover credits, training from recognized voiceover coaches, or documentary experience are better positioned for consideration. The agency represents both union (SAG-AFTRA) and non-union talent, though union status can expand the range of available opportunities.

Arcieri & Associates' services focus specifically on TV and radio commercials, voiceover work across all categories, documentary film and television projects, network promotional announcements, theatrical trailers for films, industrial and corporate videos, audiobook narration, animation voice acting, and new media content including podcasts and digital platforms. The commercial division submits clients for on-camera and voiceover roles in national, regional, and local advertising campaigns across all product categories. The voiceover department represents talent for commercial voiceover, animation character work, video game voices, audiobook narration, e-learning narration, and other voice applications. The documentary division connects talent with opportunities in documentary films and series for broadcast, streaming, and theatrical release. The network promo department works with television networks and streaming platforms on promotional announcements and campaign voices. The agency's global reach means clients can be submitted for international campaigns, foreign market adaptations, and projects distributed worldwide. The specialization in these areas means the agency maintains focused, deep relationships with the specific casting directors, producers, and creative teams who hire for these project types rather than spreading attention across theatrical film, television series, and theater work.

Arcieri & Associates represents both celebrity and non-celebrity talent, recognizing that the commercial and voiceover markets value different attributes than theatrical acting. The agency works with well-known actors who do commercial and voiceover work to supplement their theatrical careers, as well as with career voiceover and commercial specialists who may not be household names but who work consistently and earn sustainable incomes through their specialized skills. Their roster includes actors with distinctive voices, character voice specialists, authentic real-people types for documentary and commercial work, and versatile performers who can adapt to a wide range of commercial and voiceover requirements. The agency has placed clients in national commercial campaigns for major brands, animated series and films, bestselling audiobooks, documentary films and series for major networks and streaming platforms, and network promotional campaigns. Their clients have provided voiceover for video games, corporate training materials, e-learning platforms, and digital content across global markets. Arcieri & Associates' industry reputation emphasizes professionalism, reliability, and deep expertise in commercial and voiceover representation.

Arcieri & Associates operates on standard industry commission rates for commercial and voiceover work, typically up to 20% for commercial bookings and voiceover contracts depending on union status and specific deal terms. As a SAG-AFTRA franchised agency for commercial work, commission rates for union jobs comply with union guidelines. There are no upfront fees, monthly charges, or costs for submissions, as legitimate agencies earn income only through commissions on booked work. Actors represented by Arcieri can realistically expect audition opportunities specifically in commercial, voiceover, documentary, and related fields, with submission volume depending on their type, voice quality, and market demand. The commercial and voiceover markets can provide steady, sustainable income for actors who book consistently, with national commercial campaigns potentially generating significant residual income over time. Audiobook narration has become an increasingly lucrative field for skilled voiceover artists, with some narrators recording multiple books per month. The agency's specialized focus means clients receive targeted submissions for appropriate opportunities rather than being submitted for everything indiscriminately. Success in commercial and voiceover work requires specific skills and performance styles that differ from theatrical acting, so training and experience in these areas significantly impacts booking rates.

Arcieri & Associates is ideal for actors who want to build sustainable careers in commercial, voiceover, documentary, and related fields, either as their primary focus or as a supplement to theatrical work. Voiceover specialists with distinctive voices, character range, and professional training will benefit from the agency's focused expertise and industry relationships. Commercial actors who understand the specific performance requirements of advertising and have the authentic, relatable qualities that commercial casting values will find Arcieri's specialized focus valuable. Actors seeking to diversify income streams by adding commercial and voiceover work to their theatrical careers can benefit from Arcieri's representation while maintaining separate theatrical agents. Documentary performers and non-celebrity talent who work consistently in commercials, industrials, and voiceover will appreciate the agency's understanding of non-theatrical markets. Arcieri & Associates is not the right fit for actors seeking representation exclusively for film, television series, or theater, as the agency does not provide these services. Actors without voiceover training, commercial experience, or professional demo materials should develop these foundations before approaching the agency.

The most effective approach to Arcieri & Associates representation involves developing strong voiceover and commercial skills, creating professional-quality demo reels that showcase your range and marketability, and building experience in commercial, voiceover, or documentary work. Train with recognized voiceover coaches who can help you develop technical skills, understand microphone technique, and create demos that meet industry standards. Take commercial acting classes that teach the specific performance style required for advertising, which differs significantly from theatrical acting. Build your voiceover resume through lower-tier projects, local commercials, or non-union work that allows you to develop skills and accumulate credits. Invest in professional demo production that showcases your best work in appropriate formats for commercial, animation, narration, or other voiceover categories. When submitting to Arcieri, include your professional demos, your commercial and voiceover resume, and clear information about your union status and representation history. The ideal time to approach Arcieri & Associates is when you have developed marketable voiceover and commercial skills, created professional demo materials, and have some experience that demonstrates your ability to book and perform professionally in these specialized areas. Approaching too early, without proper training and professional demos, will likely result in rejection. A strategic path involves investing in quality voiceover and commercial training, building your demo and resume through early work, and seeking Arcieri representation when you're positioned to capitalize on their specialized expertise and industry relationships.