Bret Adams Artists Agency
Veteran theater agency with decades of Broadway representation and strong industry relationships
Overview
Bret Adams Artists Agency was founded by Bret Adams, a veteran theater agent who established the firm to provide dedicated representation for stage actors in the New York market. The agency has been a fixture in the New York theater community for decades, building a reputation through consistent, quality representation that has earned the trust of Broadway casting directors and producers over multiple generations. Bret Adams himself was a respected figure in the theater agent community, known for his deep love of the art form and his commitment to nurturing actors' careers over the long term. The agency grew organically through referrals and strong word-of-mouth within the theater community, establishing itself as one of the most trusted names in Broadway representation. Key milestones include representing actors in landmark Broadway productions and developing long-term client relationships that spanned entire careers.
Today, Bret Adams Artists Agency continues to be a well-known New York theater agency that represents actors on Broadway, off-Broadway, in national tours, and at regional theaters across the country. The agency has maintained its reputation for nurturing long-term careers and building strong working relationships with its clients. Their market position is defined by their specialization in theater and their deep, multi-generational relationships within the Broadway casting community. The agency represents actors who are serious about their stage careers and who value an agency that prioritizes theater as the centerpiece of their representation. Their client roster includes both established Broadway performers and emerging talent with strong training and early professional credits.
How It Works
Bret Adams is approachable for actors with solid theater training and credits, making them more accessible than many agencies with comparable Broadway connections. Graduating from a respected MFA program, performing in well-reviewed productions at recognized theaters, or receiving a referral from a known industry professional can help secure a meeting. The agency attends graduation showcases at top training programs and is known for being present at off-Broadway openings and industry events. A well-prepared submission package with professional headshots, a theater-focused resume, and any available performance footage will strengthen your candidacy. The agency values actors who demonstrate both talent and a clear commitment to the theater as their primary professional pursuit.
Bret Adams' operations center on theater representation, covering Broadway, off-Broadway, national tours, regional theater, and summer stock. Their agents handle all aspects of theater casting, from initial submissions to callback scheduling to contract negotiation. The agency also facilitates select film and television opportunities for their theater clients, particularly when projects align with their clients' profiles or when casting directors seek stage-trained actors for on-camera work. Their agents specialize in different areas of the theater market, ensuring clients have access to opportunities across musicals, plays, new works, and revivals. While Bret Adams is a New York-based agency, their theater representation extends nationally through relationships with regional theaters, national tour producers, and summer theater organizations across the United States. Their agents coordinate with casting directors and artistic directors at major regional theaters to secure opportunities for their clients outside New York. For actors who perform in touring productions, the agency handles the logistical and contractual aspects of multi-city engagements. International theater opportunities, such as West End transfers or international tours, are facilitated through the agency's network of industry relationships.
Who Uses It
Bret Adams represents professional theater actors, primarily Actors' Equity members, who have demonstrated talent and commitment to the stage through their training and performance history. The agency is particularly receptive to actors who are graduates of respected MFA programs, as strong training is highly valued in their evaluation of potential clients. Their roster includes actors at various career stages, from emerging performers building their initial Broadway credits to seasoned veterans with decades of stage experience. Bret Adams has represented actors who have earned Tony Award nominations and wins, as well as performers who have originated roles in significant Broadway and off-Broadway productions. Their client list has included actors who became defining figures in particular Broadway productions, creating performances that audiences and critics remember for years. The agency has helped launch careers that began in off-Broadway houses and grew into major Broadway stardom. Bret Adams' industry reputation is one of trustworthiness, expertise, and genuine commitment to the theater art form. Broadway casting directors and producers have worked with the agency for decades and trust their submissions implicitly.
Pricing & Plans
Bret Adams operates on standard commission-based compensation with no upfront fees, typically charging 10% on theater bookings. Commission rates follow Actors' Equity and SAG-AFTRA guidelines for union projects. There are no administrative charges, meeting fees, or any costs beyond standard commissions on booked work. The agency's compensation structure is straightforward and transparent, reflecting their professional and ethical approach to business. Actors represented by Bret Adams can realistically expect consistent access to theater auditions across Broadway, off-Broadway, national tours, and regional theater, appropriate to their type and career level. The agency's deep casting office relationships mean their clients are regularly seen for significant theater opportunities. The volume of on-camera auditions will be more limited, as the agency's primary strength and focus is stage work. The value of Bret Adams representation is best measured in the quality of theater auditions received, the strength of agent advocacy during the casting process, and the long-term career development guidance their agents provide.
Pros & Cons
What's Great
Bret Adams' greatest strengths include their proven Broadway connections, their nurturing approach to career development, their deep knowledge of the theater industry, and their long-term commitment to client relationships. The agency excels at guiding actors through the specific challenges of building a theater career, from choosing the right audition material to negotiating favorable contract terms. Their multi-generational relationships with casting offices provide clients with access that cannot be replicated by newer agencies. The personal attention each client receives ensures that career decisions are made thoughtfully and strategically, with the actor's long-term interests always in focus.
What Could Be Better
Bret Adams' primary limitations include their theater specialization, which means they are not equipped to provide robust film and television representation for clients seeking active on-camera careers. The agency's boutique size limits their ability to package projects or leverage institutional scale in negotiations. Their traditional approach to representation, while proven and effective, may feel less innovative than agencies that incorporate digital strategy and social media into their career building. Actors who want aggressive cross-platform representation that maximizes income across every entertainment sector will need to look beyond Bret Adams' theater-focused model.
Our Recommendation
Bret Adams is a strong choice for theater-focused actors who want an agency with proven Broadway connections and a track record of developing careers over the long term. Actors with strong training credentials, particularly graduates of respected MFA programs, will find the agency especially receptive to their background. Performers who value a nurturing, supportive representation relationship where agents invest in their growth as artists will appreciate Bret Adams' approach. Actors transitioning from regional theater to the New York market will benefit from the agency's guidance and industry connections. Bret Adams is not the ideal choice for actors whose primary goal is building a film and television career, with theater as a secondary pursuit. Performers who want an agency that will aggressively pursue commercial, voiceover, and digital content opportunities alongside theatrical work should look at multi-divisional agencies. Actors who are impatient for rapid career transformation and expect their agency to deliver overnight success may find Bret Adams' steady, long-term approach frustrating. Very early-career actors with no professional theater credits or formal training should build their foundation before approaching the agency.
Pro Tips
The most effective way to get noticed by Bret Adams is through strong performances in visible theater productions, particularly off-Broadway shows and regional theater productions where agents are known to attend. Graduating from a respected MFA program with a strong showcase performance is one of the most common pathways to the agency. Referrals from casting directors, directors, and other industry professionals who have worked with the agency's clients are highly effective. Building a reputation for professionalism and reliability in the theater community creates organic connections that can lead to representation conversations. The ideal time to approach Bret Adams is when you have completed serious theater training and begun building professional credits that demonstrate your readiness for dedicated stage representation. This might mean having several regional theater credits, an off-Broadway performance, or a graduation showcase from a top MFA program. Approaching the agency when you have a clear sense of your theatrical identity, your strengths as a performer, and your career goals for the stage will make the most productive impression. Timing your outreach to coincide with a recent strong performance, a positive review, or completion of a significant training milestone gives your submission relevance and currency.