Sherrill Agency

Sherrill Agency is an Atlanta-area talent agency that represents actors for film, television, commercial, and voiceover work in the Southeast production market, taking a personalized and boutique approach to talent representation that emphasizes the quality of the agent-client relationship. The agency operates in a market that has exploded into one of the top production hubs in the United States, driven by Georgia's generous entertainment tax incentives that have attracted virtually every major studio and streaming platform to establish production operations in the state. Sherrill Agency positions itself as a more personal alternative to the larger, higher-volume agencies that dominate the Atlanta market, working closely with each client to understand their specific goals, strengths, and career aspirations and to develop representation strategies that reflect those individual priorities. The boutique model means that actors are not lost in the shuffle of a massive roster but instead receive genuine attention and advocacy from agents who know them personally and can speak specifically to their qualities when pitching to casting directors. The personalized approach has earned the agency a positive reputation within the Atlanta casting community as a reliable source of well-prepared, professional talent.

The Atlanta production market that Sherrill Agency serves has experienced extraordinary growth over the past two decades, transforming from a modest regional market into a production powerhouse that generates over $9.5 billion in annual economic impact for the state of Georgia. The state's entertainment tax incentive program — offering a base 20 percent transferable credit with an additional 10 percent promotional uplift, no annual cap, and no sunset clause — has made Georgia one of the most attractive production destinations in the world, and the resulting sustained boom in filming activity has created consistent and growing demand for the local talent that agencies like Sherrill represent. The agency's personalized approach is particularly valuable in this market environment, where the sheer volume of casting opportunities can be overwhelming and where having agents who strategically target the right opportunities for each individual client's career can be more valuable than indiscriminate mass submissions. Sherrill Agency's familiarity with the specific dynamics, rhythms, and key relationships of the Atlanta casting community allows it to navigate the market effectively on behalf of its represented talent. The agency works with both local Atlanta casting directors and the Los Angeles and New York casting offices that frequently cast Georgia productions from out of state.

Actors can submit their headshots and resumes through the agency for consideration, presenting professional materials that demonstrate training, experience, and readiness for the demands of the Atlanta production market. Sherrill Agency values training, professionalism, and genuine dedication to the acting craft in the performers it represents, evaluating submissions based on these qualities alongside marketability and how well prospective clients complement the current roster. Having a demo reel that showcases on-camera range and ability is an important component of a competitive submission, as the agency needs to evaluate your screen presence and acting quality to determine how effectively it can advocate for you with casting directors. Voiceover samples and demos should accompany submissions from actors pursuing VO representation as well, as the Atlanta market generates significant demand for voice talent across commercial, corporate, animation, and narration categories. The agency's boutique nature means that roster additions are made thoughtfully and selectively, ensuring that every new client receives the attention and advocacy that defines the Sherrill experience.

Working with Sherrill Agency provides actors a representation experience characterized by personalized attention, responsive communication, and strategic submission activity tailored to each individual client's career goals and professional strengths. The agency submits represented talent for film, television, commercial, and voiceover opportunities throughout the Georgia market, with agents who take the time to match talent with projects that align with their type, skills, and career trajectory. The personalized approach means that agents can provide specific preparation guidance for important auditions, detailed feedback on self-tape submissions, and strategic advice about career development decisions that affect long-term trajectory. The agency handles all business aspects of representation including submissions, scheduling, contract negotiations, and booking logistics with the attentiveness and care that the boutique model enables. The Atlanta market's fast pace and high volume of casting activity are managed through an approach that prioritizes the quality and strategic targeting of submissions rather than attempting to submit every roster member for every available opportunity.

Sherrill Agency's roster is intentionally kept at a size that allows for genuine personal relationships between agents and represented talent, with actors who meet the agency's standards for training, professionalism, and career commitment across the types and categories most active in the Atlanta market. The roster includes actors pursuing both theatrical film and television careers and commercial work, with voiceover talent adding another dimension to the agency's representation coverage. Both SAG-AFTRA members and non-union performers find representation at the agency, reflecting the mixed production landscape in Georgia where major studio productions operate alongside independent and non-union work. The actors who thrive at Sherrill tend to be those who value the personal relationship with their agents and who engage actively in their own career development by maintaining current materials, pursuing ongoing training, and communicating openly about their goals and experiences. The boutique roster creates a collaborative environment where agents and talent work as genuine partners in career building.

Sherrill Agency operates on the standard commission-only model, with no upfront fees, registration costs, required classes, or ongoing charges to represented talent. Commission rates follow standard industry practices, typically ranging from 10 to 20 percent depending on the type of work and applicable agreements. The commission-only structure ensures that the agency's financial success is directly aligned with the success of its talent — the agency earns only when clients earn. The boutique nature of the agency means that the level of personal attention and strategic career guidance provided represents strong value relative to the standard commission rates, as clients receive a quality of service that larger agencies often cannot deliver at comparable cost. The financial terms are transparent and clearly communicated in the representation agreement.

Sherrill Agency is a strong option for Atlanta actors who prefer a more personal, attentive agency experience where they are known as individuals rather than roster numbers, and where agents take the time to develop strategic, career-specific representation plans. The agency is particularly well-suited for actors who value open communication with their representation and who want agents they can trust to provide honest feedback, genuine guidance, and thoughtful advocacy. If you are the type of actor who wants to be actively involved in career strategy decisions and who values a collaborative agent-client relationship, the Sherrill model aligns well with that working style. Actors who prioritize maximum audition volume above all else may prefer larger agencies that generate higher submission numbers through their broader casting relationships. For performers who believe that the quality of representation matters more than the quantity of submissions, Sherrill Agency's personalized approach can deliver meaningful results in the extraordinary Atlanta production market.

Communicate openly and regularly with your Sherrill Agency agents about your career goals, the types of roles you want to pursue, your availability, and any new skills or training you have acquired, as the personalized representation model works best when agents have complete and current information about each client. Invest in ongoing training to maintain and improve your on-camera skills, as the Atlanta market's major productions have high performance expectations and your agents can advocate more effectively for you when they are confident in your ability to deliver at the professional level. Build a strong self-tape setup and practice producing broadcast-quality auditions quickly, as the fast-paced Atlanta casting environment demands rapid turnaround on digital submissions. Take advantage of the personal relationship with your agents by seeking their advice on headshot updates, reel development, training recommendations, and the career development decisions that shape your trajectory. Supplement your agency representation by building direct relationships within the Atlanta casting community through workshops, industry events, and networking opportunities that expand your visibility beyond your agents' submissions.